Playing Direct
About
A Story of Three Brothers
At Playing Direct, our story is woven from the bond of three brothers—Patrick, Conor, and Conan—who grew up with a passion for sport, style, and performance. From an early age, they lived and breathed the game, pushing each other to be stronger, faster, and better every day. Whether it was football in the garden, training on the pitch, or simply competing to be the best, their love for sport was relentless.
But Playing Direct is more than just a name; it’s a mindset. It’s about playing with purpose, leading with confidence, and making bold moves—both on and off the field. Inspired by their journey, they set out to create a clothing brand that reflects this drive: high-performance, premium-quality apparel designed for those who go all in.
From the streets to the stadium, from training sessions to everyday wear, Playing Direct blends function with timeless style—crafted for athletes, creators, and anyone who dares to take life head-on. Every product is designed with movement in mind, ensuring that no matter where your journey takes you, you’ll be ready to perform.
Join the Movement
This is more than just clothing. This is Playing Direct.
Be part of a brand built on brotherhood, passion, and performance. Shop our latest collections and take your game to the next level.